Strategic Public Affairs and Communications
Vox Populi is committed to affecting social change through media relations, community engagement/organizing, and government relations.
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We specialize in public relations, public affairs and corporate communications
Vox Populi is committed to affecting social change through media relations, community engagement and organizing, and government relations. Since 2001, Vox Populi has generated results-driven campaigns for our clients. Our work includes projects that seek to ensure fair housing, reliable infrastructure, equitable education, affordable and accessible healthcare, and clean energy. We believe that communication is an essential part of any business strategy and, when used effectively, can preserve and enhance reputations, smoothly navigate crises, and build consensus. Over two decades we have worked to create advocacy, drive awareness and contribute to critical initiatives and causes impacting Bay Area communities.

Services & Advisory

PUBLIC
RELATIONS

We partner with a range of clients from dogged start-ups to established large businesses and lean non-profit organizations to build a narrative that resonates with key audiences. Vox Populi has a reputation for cultivating trusted relationships with the media and stakeholder groups. We have extensive experience integrating PR into the marketing mix to create maximum awareness of a cause or brand. Whether your goal is to make news, create trends on social networks, or stay out of the headlines, Vox Populi executes campaigns that help raise awareness, manage issues, or pre-empt crisis.

PUBLIC
AFFAIRS

Vox Populi provides issues management, strategic planning and tactical communications to meet client objectives. We leverage our deep network of resources and relationships in both the public and private sectors, to forge coalitions and build advocacy for projects and neutralize opposition. We also help businesses find opportunities to create and win support for public-private partnerships. From experience working on political campaigns, Vox Populi uses this model to organize community engagement efforts, and manage stakeholder and government relations for our clients. By assessing the landscape, we help clients react swiftly to changing political climates and shifting public opinion.

CORPORATE COMMUNICATIONS

Vox Populi has consulted closely with corporate communications leaders to design and execute strategic campaigns that address both internal and external audiences. These efforts are built to support organizational goals while ensuring consistent, effective communication across stakeholders. Services include strategic communications planning, media training, employee and internal communications, development of presentation materials, refined messaging and positioning, and the creation and management of speaker’s bureaus. In addition, Becca has supported businesses that are either just launching or undergoing periods of transition by conducting comprehensive PR agency searches, evaluations, and reviews to help organizations identify the right partners for their evolving needs.

Vox Case Studies

  • UCSF Benioff Children's Hospital Oakland

    Vox Populi worked for a year with the team at UCSF Benioff Children's Hospital Oakland on a range of communications projects. The highlight was collaborating with our talented colleagues at to create a unique podcast, raising awareness of Sickle Cell Disease and the pioneering role of BCH Oakland toward finding a cure.
  • Alameda West Midway & RESHAP Housing Project

    After more than two years, the Alameda West Midway and RESHAP Housing Project was approved by the Alameda City Council. The will bring affordable housing and new infrastructure to Alameda Point. Along with the RESHAP project, the developments will transform a portion of the former Alameda Naval Base with 787 housing units - nearly 50% with some level of affordability - an unprecedented amount of affordable housing in the the region, and more than 14% of Alameda's total 2023-2031Regional Housing Needs Allocation (RHNA). Vox Populi managed a multi-year public affairs campaign for Brookfield and Catellus, including community engagement, communications and government relations to ensure the best plan for Alameda is thoughtfully designed and constructed.
  • Aramis Renewable Energy Project

    Intersect, a power and data center solutions provider, presented Alameda County with a proposal to construct a 400-acre clean energy solar generation and storage project in unincorporated North Livermore. Vox Populi was retained to launch the community and government relations program for the Aramis Renewable Energy Project in February 2020 and by March had to shift to an online strategy due to the Covid-19 pandemic. After a year of orchestrating Zoom meetings with stakeholders, we helped build a coalition of support that included the Sierra Club, Livermore Valley Chamber of Commerce, Innovation Tri-Valley, and five Alameda County labor union crafts. This broad coalition advocated for a plan that will bring 100 megawatts of clean, local power to the Bay Area, offsetting 188,000 metric tons of CO2. Following a successful approval hearing in November 2020, the project was heard on appeal at the Alameda County Board of Supervisors in March 2021. A seven-hour Zoom hearing, including public testimony heavily weighted in support of the project, culminated in the Board of Supervisors' unanimous approval of the Aramis solar project. Construction commenced in 2025.
  • Alameda Food Bank

    In March, Vox Populi helped the Alameda Food Bank secure unanimous approval by the City Council to construct its new facility, which will be 20% bigger, and better equipped to run more efficiently and serve more people. In September, the City of Alameda and Alameda Food Bank were hit with frivolous CEQA lawsuits threatening the future of the project. On November 7, under a cloud of litigation, the City and Food Bank moved forward and broke ground on its forever home. The new location will offer a dignified setting where those who live, work or attend school in Alameda can shop for food.
  • Oakland Roots & Soul

    We continued our partnership with to secure an agreement to play at the in 2025. The move brings Oakland Roots back to Oakland for the first time since 2022. Through stakeholder engagement and government relations, our work continues to keep the teams permanently rooted in Oakland.
  • Natal Energy

    Vox Populi helped Natal Energy secure approvals to expand its for fish-safe hydraulic turbines servicing the hydropower industry. The effort involved rallying dozens of supporters to speak at public hearings, including many Alameda Point neighbors who agreed that Natel's mission aligns with the city's economic development and climate goals, as well as the values of Alameda residents.
  • St. Rose Hospital Hayward

    After more than a year working with the leadership at St. Rose Hospital in Hayward, the hospital became affiliated with Alameda Health System (AHS) on November 1, 2024. Vox Populi managed communications and stakeholder engagement for St. Rose during the affiliation process. With leadership from Supervisor Elisa Márquez, and support from the County, the affiliation with AHS saved the safety-net hospital from closure so it will continue to provide high quality, cost-effective health care regardless of income or insurance status.
  • Oakland Zoo California Trail

    Vox Populi worked with Oakland Zoo to secure approvals to expand the Zoo within Knowland Park. Facing heavy opposition from neighbors and local environmental groups, we conducted mediated community meetings, door-to-door canvassing, media relations, and outreach with business and environmental leaders, resulting in unanimous approval of the California Trail Project by the Oakland City Council. The California Trail is now completely constructed, including a state-of-the-art veterinary medical hospital that leads the region in research and animal care, interactive exhibits, an ecological recovery zone, play areas, urban camping and hilltop dining with views of six Bay Area counties. The final project includes a conservation easement that will permanently protect habitat in Knowland Park and has positioned the Oakland Zoo as a leader in conservation education and stewardship of the natural world. Vox Populi continues to serve as strategic advisor to the Oakland Zoo.
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OUR TEAM

At its core, Vox Populi is made up of a select group of talented communications professionals, and we leverage our deep network of expert partners to meet specific project goals. Together, our extended team achieves critical business objectives across many sectors.
BECCA PERATA / FOUNDER
TARA LENOIR / CONSULTANT
MEGAN MARSHALL / CONSULTANT
NAKIESHA KOSS / PROJECT MANAGER
JANE SACCO / CONSULTANT
LEANNE LAMBERT / SOCIAL MEDIA

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